This is a docu-commercial piece I directed and DP-ed for a local bike shop run by a punk in Allston. This piece was very special to me, as it was so collaborative and based in storytelling, ethics, and ethos rather than capitalist advertising. This is a piece driven by love for local businesses run by members of my community, and I think the results are very personal, which was my goal. I wanted to make the piece feel like an environmental portrait as much as possible, and I think we succeeded in accomplishing that!
First video is the full spot
2nd-4th videos are Instagram edits (60 seconds)
Shot on Canon C100ii, Zeiss Contax Lenses.